Paint companies and color consultants are promoting the colors of the year. The fanfare around the new color selection is based on the “psychology of color” which espouses the idea that color, in this case, paint color, can affect your mood. Can this impact the mundane task of slapping on a coat? Well, the impact of color on our psyche and emotions has gone mainstream although it has been anecdotally accepted for years.
Deepak Chopra, the author and well-known wellness professional, recently shared his philosophy on paint color in a recent interview with Business Insider. He said soft shades of cool colors – think greens, blues and violets – can lower stress.
Colors to avoid on walls include oranges and reds, Chopra said. “Those colors excite both mood and biology,” he noted. Chopra is in the process of designing several units for a Miami condo complex opening next year. He told the news outlet he plans to use muted shades on the condo walls.
Not All Black and White
Color expert, Mark Woodman, CMG, the former president of the Color Marketing Group, said he is “thrilled that the use of color, and how it affects us, is being taken more seriously by more people.” While he generally agrees with Chopra’s assessment, Woodman also cautioned that there are some important caveats.
“Culture and environment plays important roles,” he said. “If you take soft blues and greens up the coast, to New England, for instance, the might appear too cool, and with less strong light there, they could move past calm to sad.”
He also noted that the consideration of full spectrum color must play a role in balancing our interior and exterior environments.
“So, in Florida, with lots of bright light and warmth, the cooler colors can offer an excellent respite,” he said. “But somewhere else on the planet, where it’s generally grey and damp outside, the interior needs to amp up the warm hues and offer colors that provide comfort and with comfort, comes relaxation.
“It just depends on where you are, and who you are, to determine the ideal hues for a client.”
Generally, Woodman said, very strong warm colors tend to be a “call to action and possible stress, whereas cool, softened hues allow us a moment of calm and reflection.” It varies between individuals and how they balance colors within their spaces, whether they are residential or commercial.
“Color surrounds us, peppers our language, brands our products and ourselves, and brings all of nature indoors. Everything from hospitality, wellness care, office, retail, etc. benefits from color, or suffers from the lack of it” he said.
This is an excerpt of an article written by Jill M. Speegle, D+D Community, March 23, 2017. Other sources are: